How Nobody's Child Uses Digital Product Passport for Sustainable Innovation ?

The implementation of the Digital Product Passport is mandated by the EU Council to reduce the carbon footprint and establish transparency. Some fashion brands that have sustainability as a USP have already adopted it. Nobody’s Child is one of them. It is a popular fashion brand for women that aims to sell zero-waste capsule collections at accessible prices. 

Nobody’s Child Digital Product Passport is a verification of its claim of manufacturing zero-waste capsule collections as it provides comprehensive details on the raw materials, their sources, and the manufacturing process. So, continue reading to know more about how Nobody’s Child is making use of a DPP and contributing to a circular economy. 

Nobody’s Child and Sustainability

Nobody’s Child is a fashion-wear brand that operates on the core values of transparency and sustainability. They have a wide collection of stylish and beautiful dresses that suit every individual, and they do not have sky-touching prices. 

From 2023, they have shifted to green approaches and 95% of their garments have been manufactured with responsible fabrics since then. Recently they have collaborated with Happy Place by Fearn Cotton to ensure the sustainable sourcing of the raw materials. 

Nobody’s Child: Digital Product Passport Initiative

Since the core purpose of a Digital Product Passport is to make the whole manufacturing process and end-of-life options transparent to consumers and retailers, it aligns well with the mission of Nobody’s Child. This fashion brand has implemented a Digital Product Passport system which can be accessed by the consumers easily. 

Partnership with Tech Companies 

To successfully implement the DPP system, Nobody’s Child partnered with tech companies to ensure the functionality and smooth operation of the DPP system. Nobody’s Child asked for the incorporation of highly advanced technological infrastructure that can also track the carbon footprint. 

Features of Nobody’s Child Digital Product Passport 

• Carbon Footprint Tracking: As the DPP system can do comprehensive tracking of the carbon footprint of each product, consumers can easily see the environmental impact of their purchases. This is how the implementation of the DPP system supports Nobody’s Child's commitment to reducing greenhouse gas emissions.
• Product Care Advice: The DPP of each product contains special care instructions for that specific product. Consumers can access those care instructions to extend the life of the garment which will ultimately lead to reduced waste.
• QR Code Integration: Every product has its unique QR code. Consumers can scan it to see all the information from the origin of the raw materials to their manufacturing processes and recycling options. This approach has increased transparency and consumer engagement.
• Coinbase NFT Partnership: Nobody’s Child has collaborated with Coinbase to integrate its DPP system with Non-Fungible Tokens (NFTs). These digital tokens act like a digital receipt that you can save in your Coinbase wallet. This initiative ensures that the process of issuing receipts has a minimal carbon footprint. 

Nobody’s Child’s DPP: Contribution to Circular Economy 

Nobody’s Child Digital Product Passport depicts the key contribution of the brand in building a circular economy. Here’s how the DPP system is playing its part in the circular economy: 

Improved Transparency and Traceability

The Nobody’s Child DPP provides detailed information on the composition, environmental impact, and manufacturing of the garments. Since the consumers can access this information as well, they will not only trust the brand but they can do informed purchasing as well. 
This means that they can check whether the lifecycle of the product and sustainability practices align with the circular economy’s approach, DPP encourages responsible consumption and promotes the transition into a circular fashion system. 

Better Insights on Sustainability Metrics

The DPP of Nobody’s Child has the feature of tracking carbon footprint by which they can precisely monitor the impact of each product on the environment. This approach helps in identifying the areas of improvement to further reduce the emission of greenhouse gases and minimize the overall environmental impact. 

Strengthened Customer Relationships

When customers are provided with detailed information about the products and care advice through DPPs, they are more likely to participate in circular economy practices as well. As they are well aware of the composition, they focus more on recycling and repurposing their garments. 

Conclusion

So, Nobody’s Child’s DPP depicts that this fashion brand sticks to its core commitment and actually provides fashion statement articles that are manufactured with eco-friendly approaches. 

By giving access to the whole data to their consumers, they have not only established trust but made them contributors to a circular economy as well.

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